Confidence, in her hands

A doll with her hair, a book with her name in it

Dolls and books made for Black girls aged 3 to 12 — so the first face she plays with looks like the one in the mirror.

Shop the 18-inch doll Gift a doll

4.9 191 reviews Free shipping over $75 In Target nationwide

Zoe Oli holding two Beautiful Curly Me dolls beside the rest of the doll line

As seen on

Shop by need

Start with what she needs

Eight reasons families come to us. Pick the moment she's in.

All eight needs

Bella, the 18-inch doll in a denim pinafore

Confidence & Self-Love Dolls and books that answer "am I beautiful?" before she has to ask. Shop this 02

Binta Scientist plush doll with natural curly hair and a lab coat

Curl Confidence Real curl patterns she can comb, braid and wash — practice for her own. Shop this 03

The Beautiful Curly Me picture book cover

Seeing Myself Books where the girl on the cover has her skin and her hair. Shop this 04

Imara Ballerina plush doll beside her storybook

First Day of School For the week she starts somewhere new and wants a friend in her bag. Shop this 05

The Curly and Confident Clubhouse STEM puzzle box

Big Dreams & Business Zoe started this at her kitchen table. These are for the girl already planning. Shop this 06

Say it Show it gratitude and kindness journal cover

Big Feelings Stories for the hard days — worry, anger, missing someone. Shop this 07

Matching satin bonnets sized for a girl and her doll

Bedtime & Wash Day Bonnets, satin pillowcases and the wash-day routine, made into a ritual. Shop this 08

The Beautiful Curly Me activity and coloring book cover

Circle Time Classroom sets and read-aloud guides for pre-K through third grade. Shop this

Curl Confidence

Bella, the 18-inch doll

4.9191 reviews

Hair you can actually wash, comb and braid. Made to be played with hard and kept for a long time.

$65 In stock

In the box

18-inch doll with washable coily hair
Denim pinafore, tee and shoes
Wide-tooth comb and satin bonnet
Affirmation card signed by Zoe

Free shipping over $75

Three ways to give her a whole world

Imara Ballerina 10-inch plush doll in a pink tutu with her storybook

Confidence & Self-Love

The Dreamer

Imara Ballerina 10-inch plush
Her storybook

$35

Binta Scientist plush doll in a lab coat with the 100-piece STEM puzzle and a satin bonnet

Big Dreams & Business

The Builder

Binta Scientist 14-inch plush
100-piece STEM puzzle

$69 $92 Save $23

Bella 18-inch doll with the Beautiful Curly Me picture book and activity coloring book

Seeing Myself

The Storyteller

Bella 18-inch doll
Signed book and coloring book

$89 $149 Save $60

What families say

4.9 out of 5 · 191 reviews

Read all 191 reviews

She came home upset about her hair on a Tuesday. By Friday she was doing the doll's twists and telling me hers were prettier.

Danielle W. — Bella, 18-inch

Bought it for my goddaughter's fifth birthday and ended up buying two more for her cousins. The hair holds up to real combing.

Marcia T. — The Dreamer bundle

I read one of these to my pre-K class every Friday. Twenty-two children, and every one of them wants to be the girl on the cover.

Ms. Okafor — Circle Time classroom set

Product names, prices and photography are live-catalogue. Review quotes are placed copy at the right length — pull the final three from the 191 live reviews.

Gift a doll

Someone gave her the first one

We send dolls to girls in shelters, hospitals and foster care. You can add one to any order for $35, or gift one on its own.

3,599 of 5,000 dolls donated

Gift a doll for $35

A Beautiful Curly Me doll boxed and packed for donation through the Gift-a-Doll programme

Best sellers

Shop all

Bestseller

Bella, the 18-inch doll with washable natural curly hair

Curl Confidence Bella 18-Inch Doll 4.9 (191) $65 Save $60

Seeing Myself Bella Doll and Books Bundle 4.9 (58) $89 In Target

Binta Scientist, a 14-inch plush doll with natural curly hair in a scientist's lab coat

Big Dreams & Business Binta Scientist, 14-inch 4.9 (34) $30 48 pieces

Bella's Affirmations 48-piece floor puzzle laid out beside its poster

Confidence & Self-Love Bella's Affirmations Puzzle 4.8 (27) $30

For schools & bulk

Twenty dolls, one purchase order

Classroom sets pair a doll with a read-aloud guide and a lesson plan for pre-K through third grade. Published pricing, no discovery call.

Sets from $780 · 20 units

Request a quote Purchase orders, W-9 and tax-exempt handling Download the classroom guide PDF, 12 pages, no email required

Boxes of Beautiful Curly Me dolls packed for donation to girls in underserved communities

Meet Zoe

She started this at nine, because she couldn't find a doll that looked like her

Zoe Oli founded Beautiful Curly Me as a child. She now runs it with her mother, speaks to rooms of adults about representation, and has put her dolls in Target stores nationwide.

TEDx speaker On why representation starts at play Forbes & TIME Profiled as a founder, not a novelty In Target Nationwide since July 2024

Read our story Book Zoe to speak